GLS lance une nouvelle campagne pour les e-commerçants “Bring Your Business Everywhere. We’ve Got it.”
27 mai 2025 | Amsterdam, Pays-Bas
- GLS launches Bring Your Business Everywhere. We’ve got it. campaign to promote Out-of-Home (OOH) delivery solutions for e-tailers, enhancing convenience and customer satisfaction.
- The campaign features two videos highlighting the flexibility of GLS Parcel Lockers and Parcel Shops for pick-up and returns.
- This is the second part of a two-part campaign series, with the first focused on showcasing the benefits of GLS delivery solutions for consumers.
Amsterdam, May 27, 2025 - GLS, a leading parcel service provider in Europe and North America, has launched its latest campaign aimed at small and medium-sized e-tailers. Titled Bring Your Business Everywhere. We’ve got it., the campaign shows how GLS helps e-tailers improve delivery success, reduce customer service issues and offer a more convenient experience through Out-of-Home (OOH) options.
The campaign speaks directly to e-commerce businesses that ship directly to consumers and want to offer more flexibility at checkout. By showcasing real-life e-tailer challenges, from missed deliveries to rising customer service demands, the campaign demonstrates how GLS’ OOH solutions are an extension of their business. Every GLS Point serves as a front store for their business, reducing stress for sellers and increasing satisfaction for shoppers.
The campaign features two videos that highlight the advantages of GLS OOH solutions for e-tailers:
- Parcel Lockers: The first video follows a growing online retailer offering locker delivery as a smart, self-service option that reduces missed deliveries and customer complaints. A young woman, Annie, picks up her parcel from a well-lit GLS Parcel Locker in the evening, while a humorous scene unfolds inside the locker, bringing to life a miniature store with a friendly seller. This surreal, yet light-hearted moment emphasises the ease and convenience of GLS' delivery solutions.
- Parcel Shops: The second video centres on a family-run webshop that benefits from sending parcels to local GLS Parcel Shops, letting customers pick up their deliveries when it suits them. The video features Tom, who receives a notification on his phone to pick up a parcel, leading him to a GLS Parcel Shop that magically transforms into different types of stores as he approaches. He leaves on a hoverboard, adding a light-hearted touch that reflects the smooth, flexible experience GLS brings to both e-tailers and their customers.
Dr. Karl Pfaff Chief Executive of GLS Group, said: “At GLS, we're committed to delivering smart solutions that make life easier for e-tailers and their customers. Our Out-of-Home delivery options, like Parcel Lockers and Parcel Shops, offer the flexibility and convenience that today’s consumers demand, while helping businesses simplify their operations and improve customer satisfaction.”
The campaign highlights how GLS’ OOH delivery options make life easier for e-tailers and their customers, by offering:
- Flexible pick-up: Deliver to your customers at any hour through parcel lockers and parcel shops.
- Delivery on first attempt: Never miss a delivery with convenient OOH options.
- Customer satisfaction:
- Flexible redirection:
- Speed: 97% of parcels delivered in just one day.
- Live tracking: Customers can follow their parcels in real time.
- Footprint: Bring your business to over 100,000 locations across Europe.
- Easy integration:
- Fast and custom-made quote: Get a personalised offer to activate GLS Points quickly and easily.
The Bring Your Business Everywhere. We’ve got it. campaign launches across select markets on 27 May 2025 through our owned channels, including video, display and print. It is part of GLS’ ongoing effort to provide e-tailers with flexible and reliable delivery solutions that help improve customer experience and support business growth.
This campaign is part of a two-part initiative, with the first focusing on the convenience and flexibility of GLS delivery solutions for consumers.
CAMPAIGN CREDITS
Creative agency: Dentsu Creative Amsterdam
Strategy: Gerben van der Zwaard & Sanne Mak
Creative Director: Jasper Janssen & Vincent Versluis
Creatives: Maria Maturana Arroyo & Vinicius Biss
FILM
Production: Canada
Director: Alex Gargot
Editor: Xavi Santolaya
Sound: Bumblebeat
Post-production: Post Office Amsterdam
OOH & PHOTOGRAPHY
Photographer: Alexandra Cepeda
Production: Canada
Agent: Canada
Retouching: Ferdy Harmsen
SOCIAL & DIGITAL
Director: Alex Gargot
Post-production: Post Office Amsterdam
A propos du groupe GLS
Le groupe GLS est l’un des plus grands prestataires européens d’envoi, de transport et de livraison de colis avec une forte expertise du marché local, dans presque tous les pays du continent. Il opère également par le biais de filiales en propriété exclusive au Canada et sur la côte ouest des États-Unis au sein d'un seul réseau GLS. Cela permet à GLS de connecter de manière transparente ses clients et ses communautés avec des millions de colis et d'histoires chaque jour. Grâce à son réseau international, GLS a la capacité de relier ses marchés de manière flexible et agile pour répondre à leur nature dynamique et en rapide évolution. L'entreprise est fière de fournir à ses clients, dans une quarantaine de pays, un service de haute qualité qui répond au mieux à leurs besoins. Le réseau GLS se compose de plus de 120 hubs, de plus de 1 600 agences, soutenus par environ 35 600 véhicules de livraison sur le dernier kilomètre 6 100 camions longue distance. Cela offre une résilience du réseau, une flexibilité supérieure et une portée étendue. En 2023/24, GLS a généré des revenus records de 5,6 milliards d'euros et a livré 905 millions de colis. Pour plus d'informations, visitez le site
GLS FRANCE
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press@gls-group.com
Contact presse France :
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